Related Work History

Marketing Specialist                                                                           06/2021 – Present

Houston Police Credit Union | Houston, TX

• Leading development of copywriting, editing, layout, and design with all Credit Union publications, including but not limited to the company intranet, member newsletter, forms and documents, company website, campaigns, emails, social media, digital advertisements, mailers, and other advertising communications.

• Executes successful marketing initiatives with strong branding, resulting in loan and membership growth, member satisfaction and loyalty, and customer retention.

• Initiates persuasive communication and collaboration with other departments, as well as distributing marketing, sales, and promotional materials.

• Strategize and maintain advertising and sales promotions, marketing strategies, and community marketing initiatives. Track campaign effectiveness utilizing metrics such as return-on-investment (ROI) to track promotion results.

• Strategizes with the Vice President on the development of new services, products, and budgets to achieve the organization's objectives.

• Manages compliance with all required regulations, policies, and procedures, including the Bank Secrecy Act (BSA) and Office of Foreign Assets Control (OFAC).

• Coordinates community relations program to support brand awareness by researching potential sponsorship opportunities, meeting with community representatives, attending business networking events, and representing the credit union at community events.

• Coordination of member events, staff enrichment, annual meetings, educational community events, and business development initiatives to promote and expand membership.

Marketing Coordinator                                                                       05/2018 – 06/2021

Cy-Fair Credit Union | Houston, TX

• Established creative and effective campaigns with a strong brand presence that enhanced client marketing channels such as - social media, email, newsletters, company website, TV, online & print advertising, and marketing events/trade shows.

• Managed the suitability of campaigns for various media channels that target audiences with high volume results.

• Executed successful marketing initiatives with strong branding through internal and external media avenues, resulting in loan and membership growth, member satisfaction and loyalty, and customer retention.

• Monitored KPIs of ongoing campaigns, digital channels, display advertising, and social trends; Analyzes post-campaign and advertisement ROI.

• Monitored bulk data and simplifies complex data into a friendly format such as graphs, charts, and other visual aids.

• Coordinated with print contractors and promotional vendors for creative materials.

• Successfully strategized, coordinated, and executed community events and grand openings to enhance brand awareness.

• Liaised and collaborated with VPs, marketing team, business developer, internal staff, company partners, vendors, and local media for results-driven campaigns and events.

• Developed pricing strategies and allocated budget for campaigns and events for effective and lowest-cost results.

• Conducted market research to identify market share and opportunities - research competitors by identifying and evaluating product characteristics, pricing, and advertising.

MARKETING ASSISTANT                                                                     02/2018 - 05/2018

Cy-Fair Credit Union | Houston, TX

• Assisted in the coordination of marketing campaigns and projects.

• Performed market analysis and researched the latest trends.

• Generated reports detailing campaign performance, member engagement, and engagement trends.

• Modernized web pages and updated social media presence as part of comprehensive strategies to enhance member engagement.