School Spirit Debit Cards

Cy-Fair FCU introduced School Spirit Debit Cards as a way for members to show their school pride and raise funds for select CFISD High School booster club.

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Digital Ad
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Financial Center TV
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The School Spirit Debit Card campaign connected directly with Cy-Fair FCU members within the Cypress school district as well as CFISD staff and faculty. We used the various channels listed below and focused on groups that have connections with the school district. Each campaign piece ensured the benefits of giving back to the booster club organizations when using the debit cards.

View the current landing page for our School Spirit Debit Cards.

We attached the School Spirit Debit Card campaign to the local football games to closely connect to several football booster clubs. View the latest example, click here.

Campaign Channels:

  • Cy-Fair FCU Newsletter

  • TV (Plays in Financial Centers)

  • Social Media

  • Online Banking Ads

  • Postcards + Flyers

  • Website (Home page + Landing page)

  • Community Impact (Desktop Ads, Mobile Ads, & Newspaper)

  • Cypress ISD School District Email

  • Also provided every booster club connected to our School Spirit Debit Card with paper and digital assets for their personal push of the campaign.

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